{"id":8328,"date":"2026-08-14T08:17:22","date_gmt":"2026-08-14T18:17:22","guid":{"rendered":"https:\/\/www.service-public.pf\/art\/?p=8328"},"modified":"2026-08-14T08:17:22","modified_gmt":"2026-08-14T18:17:22","slug":"formation-creer-sa-marque-pour-mieux-vendre-appel-a-candidatures","status":"publish","type":"post","link":"https:\/\/www.service-public.pf\/art\/formation-creer-sa-marque-pour-mieux-vendre-appel-a-candidatures\/","title":{"rendered":"Formation \u00ab Cr\u00e9er sa marque pour mieux vendre \u00bb : appel \u00e0 candidatures"},"content":{"rendered":"<p class=\"isSelectedEnd\"><strong>Comment construire une identit\u00e9 forte autour de ses cr\u00e9ations, mieux pr\u00e9senter son travail et d\u00e9velopper ses ventes ? Le Service de l\u2019artisanat traditionnel \u2013 <em>Te P\u016b \u2018ohipa rima\u2019\u012b<\/em> propose aux artisans traditionnels patent\u00e9s une formation de deux jours consacr\u00e9e \u00e0 la cr\u00e9ation et au d\u00e9veloppement de leur marque. Les candidatures sont ouvertes jusqu\u2019au lundi 31 ao\u00fbt 2026 \u00e0 midi.<\/strong><\/p>\n<p class=\"isSelectedEnd\">Cr\u00e9er de belles pi\u00e8ces ne suffit pas toujours \u00e0 les faire conna\u00eetre et \u00e0 les vendre. Pour se d\u00e9marquer, attirer sa client\u00e8le et valoriser son savoir-faire, il est \u00e9galement essentiel de construire un univers coh\u00e9rent autour de ses cr\u00e9ations.<\/p>\n<p class=\"isSelectedEnd\">La formation <strong>\u00ab Cr\u00e9er sa marque pour mieux vendre \u00bb<\/strong> accompagnera les participants dans cette d\u00e9marche les <strong>7 et 8 septembre 2026, de 8 h \u00e0 16 h, dans les locaux du Service de l\u2019artisanat traditionnel<\/strong>.<\/p>\n<h2>Deux jours pour structurer et valoriser son activit\u00e9<\/h2>\n<p class=\"isSelectedEnd\">Con\u00e7ue comme une formation pratique, elle permettra \u00e0 chaque artisan de travailler directement \u00e0 partir de ses propres cr\u00e9ations et de son projet.<\/p>\n<p class=\"isSelectedEnd\">Au cours des deux journ\u00e9es, les participants apprendront notamment \u00e0 :<\/p>\n<ul data-spread=\"false\">\n<li>d\u00e9finir l\u2019univers et l\u2019ADN de leur marque \u00e0 partir de leur histoire, de leur savoir-faire et de leur client\u00e8le ;<\/li>\n<li>construire une image de marque coh\u00e9rente et identifier les outils d\u2019aide \u00e0 la vente adapt\u00e9s \u00e0 leur activit\u00e9 ;<\/li>\n<li>r\u00e9fl\u00e9chir \u00e0 un packaging en accord avec leur univers ;<\/li>\n<li>identifier leurs cr\u00e9ations phares et celles pr\u00e9sentant le meilleur potentiel commercial ;<\/li>\n<li>structurer leurs collections et construire une grille de prix coh\u00e9rente ;<\/li>\n<li>imaginer un stand pratique, attractif et repr\u00e9sentatif de leur marque ;<\/li>\n<li>identifier des possibilit\u00e9s de vente et d\u2019exposition au <em>fenua<\/em> comme \u00e0 l\u2019export.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">\u00c0 l\u2019issue de la formation, chaque participant repartira ainsi avec des pistes et des outils concrets adapt\u00e9s \u00e0 son activit\u00e9 : \u00e9bauche de son univers de marque, r\u00e9flexion sur ses supports de vente, architecture de ses collections et de ses tarifs ou encore projet de stand.<\/p>\n<h2>Seulement 6 places disponibles<\/h2>\n<p class=\"isSelectedEnd\">Afin de permettre un accompagnement personnalis\u00e9, <strong>la formation est limit\u00e9e \u00e0 six participants<\/strong>.<\/p>\n<p class=\"isSelectedEnd\">Elle est propos\u00e9e aux <strong>artisans traditionnels patent\u00e9s<\/strong> souhaitant structurer leur activit\u00e9, mieux valoriser leurs cr\u00e9ations et d\u00e9velopper leur potentiel commercial.<\/p>\n<p class=\"isSelectedEnd\">Les artisans int\u00e9ress\u00e9s sont invit\u00e9s \u00e0 transmettre leur candidature (formulaire d&rsquo;inscription d\u00fbment rempli, accompagn\u00e9 de 5 photos de vos cr\u00e9ations) avant le lundi 31 ao\u00fbt 2026 \u00e0 midi aux adresses suivantes :<\/p>\n<ul data-editing-info=\"{&quot;applyListStyleFromLevel&quot;:false,&quot;unorderedStyleType&quot;:2}\">\n<li>\n<div class=\"isSelectedEnd\" role=\"presentation\">reiva.make@administration.gov.pf<\/div>\n<\/li>\n<li>\n<div role=\"presentation\">secretariat.art@administration.gov.pf<\/div>\n<\/li>\n<\/ul>\n<div>\n<p class=\"isSelectedEnd\">La s\u00e9lection des six participants sera r\u00e9alis\u00e9e \u00e0 partir des candidatures re\u00e7ues.<\/p>\n<p>Pour tout renseignement compl\u00e9mentaire, contactez le Service de l\u2019artisanat traditionnel au 40 54 54 00.<\/p><\/div>\n<h3><span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"https:\/\/www.service-public.pf\/art\/wp-content\/uploads\/sites\/55\/2026\/08\/Formulaire-dinscription-Creer-sa-marque.pdf\">T\u00e9l\u00e9charger le formulaire d&rsquo;inscription<\/a><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Comment construire une identit\u00e9 forte autour de ses cr\u00e9ations, mieux  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