{"id":4284,"date":"2013-09-26T10:25:49","date_gmt":"2013-09-26T20:25:49","guid":{"rendered":"http:\/\/www.net.pf\/?p=4284"},"modified":"2017-06-06T23:00:08","modified_gmt":"2017-06-07T09:00:08","slug":"deloitte-etude-sur-les-usages-mobiles-2013","status":"publish","type":"post","link":"https:\/\/www.service-public.pf\/dgen\/deloitte-etude-sur-les-usages-mobiles-2013\/","title":{"rendered":"Deloitte : Etude sur les usages mobiles 2013"},"content":{"rendered":"<p>Consacr\u00e9e au march\u00e9 fran\u00e7ais des t\u00e9l\u00e9communications, cette \u00e9tude dresse le panorama des nouveaux usages et comportements des Fran\u00e7ais en mati\u00e8re de mobilit\u00e9 : \u00e9quipement, choix de l\u2019op\u00e9rateur, de la connectivit\u00e9 ou bien encore du r\u00e9seau.<\/p>\n<p>D\u00e9couvrez les donn\u00e9es cl\u00e9s de l\u2019\u00e9tude\u00a0:<\/p>\n<ul>\n<li>Les \u00e9quipements les plus communs ne sont pas les plus r\u00e9cents technologiquement\u00a0: ordinateur portable (71%), appareil photo num\u00e9rique (66%), t\u00e9l\u00e9phone portable standard (54%). Mais l\u2019adoption de smartphone (+11% par rapport \u00e0 2012) et tablettes (+8% par rapport \u00e0 2012) se g\u00e9n\u00e9ralise.<\/li>\n<li>Plus que le co\u00fbt, ce sont la marque et le design qui impulsent la d\u00e9cision d\u2019achat d\u2019un smartphone et d\u2019une tablette.<\/li>\n<li>L\u2019offre tarifaire est l\u2019\u00e9l\u00e9ment d\u00e9clencheur du changement d\u2019op\u00e9rateur, mais c\u2019est la qualit\u00e9 du r\u00e9seau qui en dicte le choix. Pourtant, 57% des utilisateurs d\u00e9clarent ne pas \u00eatre pr\u00eats \u00e0 souscrire \u00e0 une offre 4G.<\/li>\n<li>1\/3 des Fran\u00e7ais sond\u00e9s ont un forfait entre 10 et 20 \u20ac par mois\u00a0; le forfait moyen subit une baisse de 20% par rapport \u00e0 2012.<\/li>\n<li>Les Fran\u00e7ais souhaiteraient obtenir un acc\u00e8s illimit\u00e9 \u00e0 des applications telles que l\u2019e-mail (61%), Facebook (50%), You Tube (31%) ou encore Google Maps (30%).<\/li>\n<li>Photos (54%), mails (41%) et recherches web (36%) restent les fonctions incontournables du t\u00e9l\u00e9phone mobile. Mais ces nouveaux usages sont loin d\u2019avoir d\u00e9tr\u00f4n\u00e9 son utilit\u00e9 premi\u00e8re\u00a0: appels vocaux (90%) et textos (86%).<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.deloitte.com\/view\/fr_FR\/fr\/mediatheque\/le-marche-des-telecommunications-le-choix-des-francais\/index.htm\">Consulter l&rsquo;infographie<\/a><\/p>\n<p><a href=\"http:\/\/www.deloitte-france.fr\/publications\/GMCS_2013_France.pdf\">L&rsquo;\u00e9tude de Deloitte<\/a>\u00a0(pdf)<\/p>\n<p><a href=\"http:\/\/www.pcinpact.com\/news\/82580-une-longue-etude-vous-dit-tout-sur-usages-mobiles-francais-en-2013.htm\">Lire l&rsquo;analyse de PC Impact<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consacr\u00e9e au march\u00e9 fran\u00e7ais des t\u00e9l\u00e9communications, cette \u00e9tude dresse le panorama des nouveaux usages et comportements des Fran\u00e7ais en mati\u00e8re de mobilit\u00e9 : \u00e9quipement, choix de l\u2019op\u00e9rateur, de la connectivit\u00e9 ou bien encore du r\u00e9seau. D\u00e9couvrez les donn\u00e9es cl\u00e9s de l\u2019\u00e9tude\u00a0: Les \u00e9quipements les plus communs ne sont pas les plus r\u00e9cents technologiquement\u00a0: ordinateur portable  [&#8230;]<\/p>\n","protected":false},"author":4,"featured_media":4285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[1308],"tags":[593,432,162],"class_list":["post-4284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-2","tag-deloitte","tag-etude","tag-mobile"],"_links":{"self":[{"href":"https:\/\/www.service-public.pf\/dgen\/wp-json\/wp\/v2\/posts\/4284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.service-public.pf\/dgen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.service-public.pf\/dgen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.service-public.pf\/dgen\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.service-public.pf\/dgen\/wp-json\/wp\/v2\/comments?post=4284"}],"version-history":[{"count":0,"href":"https:\/\/www.service-public.pf\/dgen\/wp-json\/wp\/v2\/posts\/4284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.service-public.pf\/dgen\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.service-public.pf\/dgen\/wp-json\/wp\/v2\/media?parent=4284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.service-public.pf\/dgen\/wp-json\/wp\/v2\/categories?post=4284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.service-public.pf\/dgen\/wp-json\/wp\/v2\/tags?post=4284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}