{"id":19376,"date":"2017-12-09T12:34:04","date_gmt":"2017-12-09T11:34:04","guid":{"rendered":"https:\/\/www.service-public.pf\/sipf\/?p=19376"},"modified":"2017-12-09T23:19:59","modified_gmt":"2017-12-09T22:19:59","slug":"j3-entamer-un-projet-ux","status":"publish","type":"post","link":"https:\/\/www.service-public.pf\/dsi\/2017\/12\/09\/j3-entamer-un-projet-ux\/","title":{"rendered":"J3. Entamer un projet UX"},"content":{"rendered":"<p>Deuxi\u00e8me jour avec <a href=\"https:\/\/fr.linkedin.com\/in\/magali-dulot-48818748\" target=\"_blank\" rel=\"noopener\">Magali DULLOT<\/a> : Recap J2, cas de figure, atelier pratique, mise en situation, jeux de r\u00f4les et suite de la m\u00e9thodologie UX.<\/p>\n<p><strong>. R\u00e9cap J2.:<\/strong> L&rsquo;UXD, c&rsquo;est savoir analyser les gens. Comment ? Par empathie et analyse.<\/p>\n<ol>\n<li>Rassembler les parties prenantes pour les interviewer et challenger le diagnostique &gt; Quel est le probl\u00e8me ?<\/li>\n<li>Reformuler et d\u00e9finir la strat\u00e9gie pour ajouter de la valeur et planifier les sprints (audit\/war rooms\/backlog),<\/li>\n<li>On s\u2019int\u00e9resse aux 3 C du contexte : Commanditaire (objectifs internes), Contexte (benchmark), Cible (audit),<\/li>\n<li>D\u00e9couverte et d\u00e9finition : usefull, usable, accessible, valuable, findable, credible, desirable, navigable, erasable,<\/li>\n<li>War rooms challenge objectif : SWOT (strength, weakness, opportuniti, threat) &gt; MVP (most valuable product),<\/li>\n<li>Reformulation par empathie et analyse, les 5 pourquoi, p\u00e9dagogie UX, passer de l&rsquo;implicite \u00e0 l&rsquo;explicite.<\/li>\n<\/ol>\n<p><strong>. KYC :<\/strong> Know your consumer<\/p>\n<p><strong>. KPI :<\/strong> Key performance indicator<\/p>\n<p><strong>. SWOT :<\/strong> SW (interne) OT (externe) &gt; Titrer l\u2019exercice : Tel sujet dans tel contexte (ex : CV ; )<\/p>\n<p><strong>. Cible : <\/strong>Recherche d&rsquo;usagers \u00e0 tester\/observer\/interviewer<\/p>\n<ul>\n<li>Il faut interpeller entre 2 et 4000 prospects pour trouver 30 volontaires \u00e0 l&rsquo;audit.<\/li>\n<li>Encourager les commanditaires a participer aux audits (qu&rsquo;ils entendent ce qu&rsquo;ils ont \u00e0 entendre)<\/li>\n<li>Filmer ou enregistrer avec l&rsquo;autorisation de tous<\/li>\n<li>Traiter les donn\u00e9es r\u00e9colt\u00e9es en terme quantitatif (<a href=\"https:\/\/www.google.fr\/intl\/fr\/forms\/about\/\" target=\"_blank\" rel=\"noopener\">Google forms<\/a> + data science) et qualitatif (face \u00e0 face)<\/li>\n<li>Restituer, d\u00e9finir 5\/6 person\u00e6<\/li>\n<\/ul>\n<p><strong>. Savoir \u00e9tudier sa cible :<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.definitions-marketing.com\/definition\/a-b-test\/\">A\/B testing<\/a><\/li>\n<li><a href=\"https:\/\/www.definitions-marketing.com\/definition\/eye-tracking-2\/\">Eye tracking<\/a><\/li>\n<li>Open data<\/li>\n<li>Feedback<\/li>\n<li>Analytics\/metrics<\/li>\n<li>Base de donn\u00e9e user&#8230; c\u00f4t\u00e9 existant et :<\/li>\n<li>Shadowing (observer sans interf\u00e9rer)<\/li>\n<li>Relever les painpoints (verrous)<\/li>\n<li>Interview (savoir avant ce qu&rsquo;on cherche \u00e0 savoir)<\/li>\n<li>Google forms<\/li>\n<li>Focus group<\/li>\n<li>Entretien one to one c\u00f4t\u00e9 M\u00e9thode.<\/li>\n<\/ul>\n<p><strong>. Comment b\u00e2tir un questionnaire ?<\/strong><\/p>\n<ul>\n<li>Quelles donn\u00e9es cherche-t&rsquo;on \u00e0 obtenir ?<\/li>\n<li>Qu&rsquo;ignorons-nous que nous devons savoir ?<\/li>\n<li>Questions ouvertes, semi-ferm\u00e9es, ferm\u00e9es<\/li>\n<li>Point a r\u00e9v\u00e9ler :\n<ul>\n<li>attentes<\/li>\n<li>besoins<\/li>\n<li>painpoints<\/li>\n<li>niveau tech pratiqu\u00e9<\/li>\n<li>verbatim<\/li>\n<li>rapport au sujet<\/li>\n<li>profil : age, genre, CSP, psychologie, croyance(s)<\/li>\n<li>personnalit\u00e9 des volontaires test\u00e9s<\/li>\n<li>leur demander de d\u00e9crire oralement :\n<ul>\n<li>ce qu&rsquo;il pense et ressent&#8230;<\/li>\n<li>ce qu&rsquo;il en entend dire&#8230;<\/li>\n<li>ce qu&rsquo;il y voit&#8230;<\/li>\n<li>ce qu&rsquo;il en dit&#8230;<\/li>\n<li>ce qu&rsquo;il en fait&#8230;<\/li>\n<li>ce qu&rsquo;il en attend&#8230;<\/li>\n<li>puis cat\u00e9goriser en PAIN &amp; GAIN<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Tester avant, pendant et apr\u00e8s l&rsquo;usage\/connaissance du produit\/sujet<\/li>\n<\/ul>\n<blockquote><p>ON EST DANS L\u2019\u00c8RE DE LA PERSONNALISATION<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deuxi\u00e8me jour avec Magali DULLOT : Recap J2, cas de figure, atelier pratique, mise en situation, jeux de r\u00f4les et suite de la m\u00e9thodologie UX. . R\u00e9cap J2.: L&rsquo;UXD, c&rsquo;est savoir analyser les gens. Comment ? Par empathie et analyse. Rassembler les parties prenantes pour les interviewer et challenger le diagnostique &gt; Quel est le probl\u00e8me ? Reformuler et d\u00e9finir la strat\u00e9gie pour ajouter de la valeur et planifier les sprints (audit\/war rooms\/backlog), On s\u2019int\u00e9resse aux 3 C du contexte : Commanditaire (objectifs internes), Contexte (benchmark), Cible (audit), D\u00e9couverte et d\u00e9finition : usefull, usable, accessible, valuable, findable, credible, desirable, navigable, erasable, War rooms challenge objectif : SWOT (strength, weakness, opportuniti, threat) &gt; MVP (most valuable product), Reformulation par empathie et analyse, les 5 pourquoi, p\u00e9dagogie UX, passer de l&rsquo;implicite \u00e0 l&rsquo;explicite. . KYC : Know your consumer . KPI : Key performance indicator . SWOT : SW (interne) OT (externe) &gt; Titrer l\u2019exercice : Tel sujet  [&#8230;]<\/p>\n","protected":false},"author":228,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[163],"tags":[],"class_list":["post-19376","post","type-post","status-publish","format-standard","hentry","category-formation-uxd"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.service-public.pf\/dsi\/wp-json\/wp\/v2\/posts\/19376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.service-public.pf\/dsi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.service-public.pf\/dsi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.service-public.pf\/dsi\/wp-json\/wp\/v2\/users\/228"}],"replies":[{"embeddable":true,"href":"https:\/\/www.service-public.pf\/dsi\/wp-json\/wp\/v2\/comments?post=19376"}],"version-history":[{"count":0,"href":"https:\/\/www.service-public.pf\/dsi\/wp-json\/wp\/v2\/posts\/19376\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.service-public.pf\/dsi\/wp-json\/wp\/v2\/media?parent=19376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.service-public.pf\/dsi\/wp-json\/wp\/v2\/categories?post=19376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.service-public.pf\/dsi\/wp-json\/wp\/v2\/tags?post=19376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}