{"id":4631,"date":"2017-12-05T13:45:02","date_gmt":"2017-12-05T23:45:02","guid":{"rendered":"https:\/\/www.service-public.pf\/dsp\/?p=4631"},"modified":"2017-12-05T13:45:02","modified_gmt":"2017-12-05T23:45:02","slug":"dossier-de-presse-3-2","status":"publish","type":"post","link":"https:\/\/www.service-public.pf\/dsp\/2017\/12\/05\/dossier-de-presse-3-2\/","title":{"rendered":"Dossier de presse"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.4;\"><h2><span style=\"color: #3bafbf\"><em>Dossier de presse<\/em> <\/span><\/h2><\/h1><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:20px;--awb-padding-right:40px;--awb-padding-bottom:20px;--awb-padding-left:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:20px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:34;line-height:1.4;\">La campagne de promotion des sucres naturels<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><h4 id=\"E1036\"><em><span id=\"E1037\">R\u00e9sum\u00e9:<\/span><\/em><\/h4>\n<p>Parmi les projets de promotion de la sant\u00e9 men\u00e9s dans le cadre de la lutte contre le surpoids et l\u2019ob\u00e9sit\u00e9 (grande priorit\u00e9 du pays fix\u00e9 par la Sch\u00e9ma d\u2019Organisation Sanitaire), la Direction de la sant\u00e9 a mis en \u0153uvre une strat\u00e9gie de communication afin de valoriser les produits naturellement sucr\u00e9s au d\u00e9triment des produits industriels contenant des sucres ajout\u00e9s.<\/p>\n<p>La campagne se base sur 3 visuels avec un message simple et facile \u00e0 m\u00e9moriser : \u00ab Pr\u00e9f\u00e9rez le naturel ! \u00bb. A travers l\u2019expression d\u2019\u00e9motions, le message se veut informatif pour amener le consommateur \u00e0 r\u00e9fl\u00e9chir sur ses choix alimentaires et le guider de fa\u00e7on \u00e9clair\u00e9e vers le bon choix pour sa sant\u00e9.<\/p>\n<p>L&rsquo;objectif est d&rsquo;interpeller les Polyn\u00e9siens sur leurs consommations de sucre et de consommer des produits sucr\u00e9s de meilleure qualit\u00e9 nutritionnelle.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h2><em>T<span id=\"E1044\">\u00e9<\/span>l<span id=\"E1044\">\u00e9<\/span>chargez le dossier de presse complet :<\/em> <a href=\"https:\/\/www.service-public.pf\/dsp\/wp-content\/uploads\/sites\/12\/2017\/12\/Dossier-de-presse-campagne-sucres-naturels-2017.pdf\">Dossier de Presse &#8211; La campagne de promotion des sucres naturels<\/a><\/h2>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><a class=\"awb-lightbox awb-lightbox-1\" href=\"https:\/\/www.service-public.pf\/dsp\/wp-content\/uploads\/sites\/12\/2017\/12\/GLACE-210-297-2bis.jpg\" data-rel=\"iLightbox\"><img decoding=\"async\" src=\"https:\/\/www.service-public.pf\/dsp\/wp-content\/uploads\/sites\/12\/2017\/12\/GLACE-210-297-2bis.jpg\"><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><a class=\"awb-lightbox awb-lightbox-2\" href=\"https:\/\/www.service-public.pf\/dsp\/wp-content\/uploads\/sites\/12\/2017\/12\/SODA-210-297-2bis.jpg\" data-rel=\"iLightbox\"><img decoding=\"async\" src=\"https:\/\/www.service-public.pf\/dsp\/wp-content\/uploads\/sites\/12\/2017\/12\/SODA-210-297-2bis.jpg\"><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<h2><strong>La campagne de promotion de sucres naturels<\/strong><\/h2>\n<p>Cette campagne allie plaisir et aliments sucr\u00e9s naturellement. Elle sera d\u00e9clin\u00e9e du 27 novembre au 31 d\u00e9cembre.<br \/>\nBref! pr\u00e9f\u00e9rez le naturel.<br \/>\nRetrouvez toutes les informations sur la page Facebook Direction de la sant\u00e9<\/p>\n","protected":false},"author":69,"featured_media":4612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[54,80],"tags":[77,155,154],"class_list":["post-4631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communique-de-presse","category-dossier-de-presse","tag-polynesie-francaise","tag-produit-sucre","tag-sucre-naturel"],"_links":{"self":[{"href":"https:\/\/www.service-public.pf\/dsp\/wp-json\/wp\/v2\/posts\/4631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.service-public.pf\/dsp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.service-public.pf\/dsp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.service-public.pf\/dsp\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.service-public.pf\/dsp\/wp-json\/wp\/v2\/comments?post=4631"}],"version-history":[{"count":0,"href":"https:\/\/www.service-public.pf\/dsp\/wp-json\/wp\/v2\/posts\/4631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.service-public.pf\/dsp\/wp-json\/wp\/v2\/media\/4612"}],"wp:attachment":[{"href":"https:\/\/www.service-public.pf\/dsp\/wp-json\/wp\/v2\/media?parent=4631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.service-public.pf\/dsp\/wp-json\/wp\/v2\/categories?post=4631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.service-public.pf\/dsp\/wp-json\/wp\/v2\/tags?post=4631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}