{"id":5356,"date":"2025-11-03T20:06:05","date_gmt":"2025-11-04T06:06:05","guid":{"rendered":"https:\/\/www.service-public.pf\/dtt\/?p=5356"},"modified":"2025-12-30T20:49:15","modified_gmt":"2025-12-31T06:49:15","slug":"la-campagne-de-prevention-routiere-a-hoi-mai-i-te-fare-reviens-a-la-maison","status":"publish","type":"post","link":"https:\/\/www.service-public.pf\/dtt\/2025\/11\/03\/la-campagne-de-prevention-routiere-a-hoi-mai-i-te-fare-reviens-a-la-maison\/","title":{"rendered":"La campagne de pr\u00e9vention routi\u00e8re \u201cA HO\u2018I MAI I TE FARE \u2013 Reviens \u00e0 la maison\u201d"},"content":{"rendered":"<p><strong>La campagne de pr\u00e9vention routi\u00e8re \u201cA HO\u2018I MAI I TE FARE \u2013 Reviens \u00e0 la maison\u201d est d\u00e9ploy\u00e9e,\u00a0depuis\u00a0fin octobre 2025, sur l\u2019ensemble du territoire, et ce jusqu\u2019\u00e0 janvier 2026.\u00a0<\/strong><\/p>\n<p>Cette campagne intervient alors que le taux de mortalit\u00e9 sur les routes polyn\u00e9siennes demeure \u00e9lev\u00e9. Elle vise \u00e0 raviver une prise de conscience collective et \u00e0 faire \u00e9voluer les comportements individuels face aux risques de la route.<\/p>\n<p>Alors que le bilan 2024 faisait \u00e9tat de 39 d\u00e9c\u00e8s en Polyn\u00e9sie fran\u00e7aise, l\u2019ann\u00e9e 2025 suit la m\u00eame tendance, avec d\u00e9j\u00e0 34\u00a0personnes ayant perdu la vie\u00a0depuis janvier, et autant de familles endeuill\u00e9es. Les principales causes restent inchang\u00e9es : consommation d\u2019alcool ou de stup\u00e9fiants, exc\u00e8s de vitesse, conduite sans permis, ou encore non-respect du port du casque et de la ceinture de s\u00e9curit\u00e9.<\/p>\n<p>Pour marquer les esprits, la direction des transports terrestres a choisi de d\u00e9ployer une campagne \u00e0 la fois p\u00e9dagogique, \u00e9motionnelle et\u00a0claire, s\u2019\u00e9chelonnant de fin octobre 2025 \u00e0 mi-janvier 2026, p\u00e9riode particuli\u00e8rement sensible en mati\u00e8re d\u2019accidents de la route.<\/p>\n<p>Cette communication\u00a0s\u2019articule autour de plusieurs canaux compl\u00e9mentaires :<\/p>\n<p>Diffusion au cin\u00e9ma :<\/p>\n<ul>\n<li>Spots de pr\u00e9vention radio, diffus\u00e9s sur les principales stations locales, y compris en langue tahitienne ;<\/li>\n<li>Affichage urbain dans les zones accidentog\u00e8nes disposant d\u2019espaces d\u2019affichage ;<\/li>\n<li>Stories et publications sur les r\u00e9seaux sociaux, ciblant les jeunes usagers ;<\/li>\n<li>Trois\u00a0spots vid\u00e9o de pr\u00e9vention, produits localement avec des messages forts.<\/li>\n<\/ul>\n<p>\u201cA HO\u2018I MAI I TE FARE\u201d, litt\u00e9ralement \u00ab Reviens \u00e0 la maison \u00bb, porte un message intime et sinc\u00e8re, qui suscite l\u2019\u00e9motion et engage la responsabilit\u00e9 de tous : \u00ab N\u2019oublie pas de revenir. Sois prudent, fais attention sur la route. Pense \u00e0 nous. Rentre \u00e0 la maison sans qu\u2019il y n\u2019ait de probl\u00e8me, je t\u2019attends. \u00bb.<\/p>\n<p>Cette campagne s\u2019inscrit dans une d\u00e9marche compl\u00e9mentaire aux actions men\u00e9es par les services de l\u2019\u00c9tat, les forces de l\u2019ordre, les collectivit\u00e9s et les associations locales, afin de r\u00e9duire durablement le nombre d\u2019accidents et de victimes.<\/p>\n<p>Le\u00a0Pays r\u00e9affirme par cette campagne de pr\u00e9vention sa d\u00e9termination \u00e0 rendre les routes plus s\u00fbres pour les usagers.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-5360\" src=\"https:\/\/www.service-public.pf\/dtt\/wp-content\/uploads\/sites\/47\/2025\/12\/Campagne-DTT-novembre2025-Panneau-AEROPORT.jpg\" data-orig-src=\"https:\/\/www.service-public.pf\/dtt\/wp-content\/uploads\/sites\/47\/2025\/12\/Campagne-DTT-novembre2025-Panneau-AEROPORT.jpg\" alt=\"\" width=\"2000\" height=\"1500\" 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https:\/\/www.service-public.pf\/dtt\/wp-content\/uploads\/sites\/47\/2025\/12\/Campagne-DTT-novembre2025-Panneau-AEROPORT-800x600.jpg 800w, https:\/\/www.service-public.pf\/dtt\/wp-content\/uploads\/sites\/47\/2025\/12\/Campagne-DTT-novembre2025-Panneau-AEROPORT-1024x768.jpg 1024w, https:\/\/www.service-public.pf\/dtt\/wp-content\/uploads\/sites\/47\/2025\/12\/Campagne-DTT-novembre2025-Panneau-AEROPORT-1200x900.jpg 1200w, https:\/\/www.service-public.pf\/dtt\/wp-content\/uploads\/sites\/47\/2025\/12\/Campagne-DTT-novembre2025-Panneau-AEROPORT-1536x1152.jpg 1536w, https:\/\/www.service-public.pf\/dtt\/wp-content\/uploads\/sites\/47\/2025\/12\/Campagne-DTT-novembre2025-Panneau-AEROPORT.jpg 2000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-5359\" src=\"https:\/\/www.service-public.pf\/dtt\/wp-content\/uploads\/sites\/47\/2025\/12\/Campagne-DTT-novembre2025-Panneau-Prince-Hinoi-ESSOR.jpg\" data-orig-src=\"https:\/\/www.service-public.pf\/dtt\/wp-content\/uploads\/sites\/47\/2025\/12\/Campagne-DTT-novembre2025-Panneau-Prince-Hinoi-ESSOR.jpg\" alt=\"\" width=\"2000\" height=\"1500\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%271500%27%20viewBox%3D%270%200%202000%201500%27%3E%3Crect%20width%3D%272000%27%20height%3D%271500%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.service-public.pf\/dtt\/wp-content\/uploads\/sites\/47\/2025\/12\/Campagne-DTT-novembre2025-Panneau-Prince-Hinoi-ESSOR-200x150.jpg 200w, https:\/\/www.service-public.pf\/dtt\/wp-content\/uploads\/sites\/47\/2025\/12\/Campagne-DTT-novembre2025-Panneau-Prince-Hinoi-ESSOR-300x225.jpg 300w, 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Elle vise \u00e0 raviver une prise de conscience collective et \u00e0  [&#8230;]<\/p>\n","protected":false},"author":98,"featured_media":5360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[101],"tags":[],"class_list":["post-5356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-securite-routiere"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.service-public.pf\/dtt\/wp-json\/wp\/v2\/posts\/5356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.service-public.pf\/dtt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.service-public.pf\/dtt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.service-public.pf\/dtt\/wp-json\/wp\/v2\/users\/98"}],"replies":[{"embeddable":true,"href":"https:\/\/www.service-public.pf\/dtt\/wp-json\/wp\/v2\/comments?post=5356"}],"version-history":[{"count":3,"href":"https:\/\/www.service-public.pf\/dtt\/wp-json\/wp\/v2\/posts\/5356\/revisions"}],"predecessor-version":[{"id":5377,"href":"https:\/\/www.service-public.pf\/dtt\/wp-json\/wp\/v2\/posts\/5356\/revisions\/5377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.service-public.pf\/dtt\/wp-json\/wp\/v2\/media\/5360"}],"wp:attachment":[{"href":"https:\/\/www.service-public.pf\/dtt\/wp-json\/wp\/v2\/media?parent=5356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.service-public.pf\/dtt\/wp-json\/wp\/v2\/categories?post=5356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.service-public.pf\/dtt\/wp-json\/wp\/v2\/tags?post=5356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}